Tuesday, 6 March 2018

Cultural study: power and media

Thinking activity on Cultural studies:Power and Media .


The word Culture is itself undefinable term, no one can define culture but can gives its related meaning, it can touch its margin by poviding various description of cultural studies.
Power plays a vital role in the study of culture. Without power the study of culture is incomplete, and power is connected to the extensive use of media.
It is power which decide each and every thing, powwr is governing our life directly or indirectly.

While studying culture we face many difficulties, some are given as follows:-
i) Impossible to define culture
ii) Confuse the students and teachers by breaking the difference between high and low culture.
iii) It makes students and scholars politically incorrect and therefore it becomes difficult to survive where politically correct and right wingers are in majority.
iv) Incomplete without the study of power.
Normally the people with majority are in power and these are mainly the elite class in society. The rules and regulations  are made by keeping in mind the benefits of these upper classes.

Defination of power:
Power is the ability to make others do what you would have them to do.
 six source of civic power:-
1. Physical force
2. Wealth
3. State action
4. Social norms
5. Ideas
6. Number

power has 3  laws :
1) Power is never static
2) Power is like water
3) Power is compound

So power plays vital role in cultural study.wothout power not define cultural study. Economical power ,political power  makes complete the cultural study.

Noam Chomsky gives five filters about Mass Media:
1.Media Ownership
2.Advertising 
3.Media Elite
4.Flack
5.The Common Enemy
               
  In this way Power and Media plays vital role in Cultural studies.

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